Michael Ornstein, New York was also a Reebok consultant who said that Bush was the popular rookie NFL player. On behalf of Reggie, Michael announced a deal with soft-drink company and endorsements for TV appliances for established companies including Samsung and Sony. Michael Ornstein and Reggie traveled to L.A for shooting commercials that include a promotional spot for the NFL on Fox with Fox broadcasters Jimmy Johnson, Terry Bradshaw and Howie Long. Besides this, Bush also shot a commercial for EA Sports with Tracy McGrady, a Subway commercial and a Mobile ESPN commercial.
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